What Is Identity Resolution? The Core CDP Mechanism Explained
The same buyer shows up in your data as five strangers. Identity resolution is how a CDP turns them back into one person, or one account.
How to Use Intent Data to Identify Sales-Qualified Leads
Fit tells you who might buy. Intent data tells you when. Here is how the FIRE framework combines both into a real sales-qualified lead signal.
Reverse ETL Tools Compared: Hightouch, Census, RudderStack, and Fivetran
Reverse ETL tools move data one way and stop. Here's how the leading platforms compare on coverage, pricing, and setup, and where a real-time activation loop fits.
How Do You Choose Between Building and Buying a Customer Data Platform?
Should you build or buy a customer data platform? Real cost drivers, when each option makes sense, and a third path that avoids the trade-offs entirely.
How I Run Marketing Ops and Paid Media With iHarness
A day-in-the-life account of running marketing ops and paid media on iHarness: loops that observe, decide, and act on the audience around the clock, and surface only the decisions that need a human.
LinkedIn Micro-Campaigns: Win the Segment, Not the Feed
Broad-reach LinkedIn campaigns work if you have a big budget and patience for 0.4% CTRs. Most growth teams have neither. Here is a segment-by-segment alternative built on live buying signals.
What Is Audience Intelligence?
A decision system that scores customers in real time, activates across channels, and learns from every result, not another analytics report.
How to Measure Incremental Conversions from Meta Ads
Last-touch attribution makes Meta look like a hero. Conversion Lift and Incremental Attribution ask the harder question, and neither one is a complete answer on its own.
How Do You Evaluate an Audience Intelligence Platform?
Feature checklists and demo scores rarely predict whether a platform will move campaign performance. Six criteria that do, and how to test each one before you sign.
Why Connecting Your CRM to Claude Is a Bad Idea
Claude will answer confidently no matter how messy your CRM is. That confidence is the problem. Here are three ways a chat interface breaks when it sits directly on unmanaged customer data, and what should sit between the two instead.