AI in Marketing
Retail Analytics
Your AI Decisioning System Is Answering the Wrong Question
Causal not correlation will work for decisioning. predictive patterns dressed up as action levers, and acting on them as if they were causal is how marketing budgets get wasted at scale.
Ad Optimization
Martech Ate Marketing. Adtech Ate Advertising. AI Is Eating Both. What's Left Is the Decision Layer.
There's a pattern that repeats itself every decade in this industry. A new category of software or technology arrives promising to make marketers more powerful. Instead, it makes them more dependent. The tool becomes the job. The stack becomes the strategy. And somewhere along the way, the original