Customer Data Platform

2 articles
Composable CDP

What Is Identity Resolution? The Core CDP Mechanism Explained

The same buyer shows up in your data as five strangers. Identity resolution is how a CDP turns them back into one person, or one account.

Colby Custer 7 min
Composable CDP

What is a composable CDP? How is it different from a regular CDP?

Discover what the composable CDP market is, how large it has become, and who the leading players are in this innovative customer data platform space. Get insights into its growth and significance. iCustomer Composable CDP In today's data-driven world, businesses are constantly seeking flexible and s

Abhi Yadav 29 min