Demand Generation
Always-On Intelligence
How I Run Marketing Ops and Paid Media With iHarness
A day-in-the-life account of running marketing ops and paid media on iHarness: loops that observe, decide, and act on the audience around the clock, and surface only the decisions that need a human.
Agentic GTM
After the Score: Activation That Uses the Evidence
Most stacks build a good score, then activate it like it's 2015. How ABM plays, LinkedIn targeting, and outbound email get built from the score's own evidence.
Composable CDP
How to Fix Failing GTM in 2026: Switch from Channel-First to Decision-First Marketing
Introducing Decision Intelligence beyond AI in Marketing over-simplification or thinking beyond content The blunt truth Most GTM misses...