Demand Generation
The B2B email map: who sends what, to whom, and under which rules
The tools are good at sending. What's missing is memory across them: who this person is, which account they belong to, what they've already received, and whether they said stop.
How to Use Intent Data to Identify Sales-Qualified Leads
Fit tells you who might buy. Intent data tells you when. Here is how the FIRE framework combines both into a real sales-qualified lead signal.
How I Run Marketing Ops and Paid Media With iHarness
A day-in-the-life account of running marketing ops and paid media on iHarness: loops that observe, decide, and act on the audience around the clock, and surface only the decisions that need a human.
After the Score: Activation That Uses the Evidence
Most stacks build a good score, then activate it like it's 2015. How ABM plays, LinkedIn targeting, and outbound email get built from the score's own evidence.
How to Fix Failing GTM in 2026: Switch from Channel-First to Decision-First Marketing
Introducing Decision Intelligence beyond AI in Marketing over-simplification or thinking beyond content The blunt truth Most GTM misses...